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mardi 2 octobre 2012
L'histoire de la publicité Digitale (Infographie).
De la création des interfaces graphiques à Pinterest, cette belle infographie relate la belle évolution de la publicité digitale. En moins de 30 ans la publicité digitale a évolué pour devenir l'un des moyens de communication les plus révolutionnaires et efficaces. Les médias traditionnels ont connu des cycles de développement et de maturation plus longs que le média digital. Et cette évolution est loin de s’arrêter, tous les jours de nouvelles pratiques naissent et les écrans se multiplient. La direction prise nous laisse à penser que dans un avenir proche le marketing digital englobera aussi la télévision, créant davantage une convergence entre médias traditionnels et nouveaux médias comme nous avons commencé à le voir avec l'intégration des QR codes dans les pubs presse et l'irruption des TVs connectées.
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