Je vais animer avec l'agence de communication Afrique Communication une formation sur le référencement de sites le 24 et 26 septembre 2012. Cette formation devrait permettre aux participants de comprendre les enjeux d'un bon positionnement sur les moteurs de recherche et les aider à réaliser eux mêmes le référencement de leurs propres sites web.
Le contenu de la formation est très pratique et accessible, le but étant de démystifier la pratique du référencement qui n'est ni de la magie, ni une science exclusivement réservée à quelques experts du web qui vendent leurs prestations souvent très chères en Afrique.
Ayant moi même commencé mon expérience sur Internet en tant que "référenceur" il y'a quelques années au Maroc, cette discipline a ouvert ma curiosité sur les autres techniques de marketing online. Par la suite j'ai approfondi mes connaissances sur le Search marketing pour devenir consultant web et gagner ma vie pendant longtemps en positionnant des sites web sur la première page de Google. J'avais expliqué lors d'un blogcamp comment j'ai pu devenir visible sur le web et vendre des prestations grâce aux moteurs de recherche à des blogueurs débutants qui voulaient savoir comment promouvoir leurs blogs (voir la prez ci dessous).
Pour ceux qui souhaiteraient s'inscrire à cette formation sur le référencement voici la page d'inscription et le programme de la formation qui se déroulera dans un hôtel sympa de la place.
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